Webinar: How a data driven strategy can boost your employer brand

Based on the results of the 2019 edition of the Most Desired Employers Study

16th of October, starting at 15.00

Building a data-driven strategy and approaching talent attraction as both an art and a science can impact the outcome significantly. It was become vital to define our target group, to understand its wants and needs and the behavior when searching for a job, but also how candidates position our organization among key competitors on the talent market. During this webinar we will discuss about how we can use data in our constant endeavor to attract the right talent.

Some of the key aspects that will be discussed during this webinar:

  • How many candidates are active job seekers vs. those who are just explorers on the job market and how this impacts our strategy;
  • What are the touchpoints used by candidates to gather information about employers and job opportunities and that should be used in our talent attraction campaigns;
  • What are the main criteria when choosing an employer and how they should impact the key messages you communicate;
  • How knowing your employer branding conversion funnel can help you in building your strategy;
  • How to use the they key factors associated with your organization in communicating your employer brand.

Who should attend?

Whether you are an Employer Branding specialist, a member of the Talent Attraction & Recruitment team or the HR Manager, we believe that it is essential to have a deep understanding of how data can help you in building your employer brand and attracting the right people in your organization.

Speakers

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Alexandra Stancu – Employer Branding Consultancy Coordinator at Catalyst Solutions

An Employer Branding enthusiast, Alexandra has more than 8 years of experience in Employer Branding and Recruitment Marketing. She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: technology, FMCG, BPO, banking and engineering. For the last 5 years she has been actively involved in understanding the candidate’s behavior through instruments like “The most desired employers survey”, descripting employee experiences and formulating employer branding strategies.

dragos gheban_catalyst solutionsDragos Gheban – Managing Partner at Catalyst Solutions Talent & Employer Branding

Co-founder of Catalyst Solutions, Dragos has over 12 years of experience in Human Resources field, Employer Branding and Recruitment Marketing. During his career, he has worked with local and multinational companies from various industries: telecommunications and technology, FMCG, consulting, banking, engineering, retail and BPO. He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.

Participation is FREE. You will receive a confirmation once the reservation is finalized.

All attendees will receive a free eBook containing results of the 2019 edition of the Most Desired Employers study.

Fill out the form to register


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