How to localize your EVP
When it comes to getting the most out of your EVP, one-size-fits-all is not the answer.
The first EB dialogue will focus on global or regional employer value propositions (EVPs) and how to validate it and adapt it to the local reality.
Participation in the webinar is free, just register through the form bellow.
What will you learn:
- What is the process a company should go through to localize the global/regional EVP;
- The importance of internal research and validation process;
- Target group behavior understanding – instruments and reason why;
- Local messaging framework;
- Case studies from our guest speakers.
About the event!
EB Dialogue is more than a series of events, it’s an open community for employer branding enthusiasts where you can learn, connect and get inspired by local industry leaders. Each month we will go in-depth on pressing HR, Employer Branding and Talent Attraction matters, keeping it all under 2 hours.
This webinar will help you to understand your local target group(s), what are their aspirations and expectations, what they look for in an employer and what they value. Also, it is important to validate the EVP in the local organization in terms of relevance, importance and attractiveness and identify local stories to build credibility.