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How to localize your EVP

When it comes to getting the most out of your EVP, one-size-fits-all is not the answer.

The first EB dialogue will focus on global or regional employer value propositions (EVPs) and how to validate it and adapt it to the local reality.

Participation in the webinar is free, just register through the form bellow.

What will you learn:

  • What is the process a company should go through to localize the global/regional EVP;
  • The importance of internal research and validation process;
  • Target group behavior understanding – instruments and reason why;
  • Local messaging framework;
  • Case studies from our guest speakers.

About the event!

EB Dialogue is more than a series of events, it’s an open community for employer branding enthusiasts where you can learn, connect and get inspired by local industry leaders. Each month we will go in-depth on pressing HR, Employer Branding and Talent Attraction matters, keeping it all under 2 hours.

This webinar will help you to understand your local target group(s), what are their aspirations and expectations, what they look for in an employer and what they value. Also, it is important to validate the EVP in the local organization in terms of relevance, importance and attractiveness and identify local stories to build credibility.

Join our FREE webinar: How to localize your EVP on 11th of March at 16:00

Who should attend?

Experienced HR or Marketing professionals that are involved in communicating the employer brand: HR Representatives, Recruitment Specialists, Employer Branding Specialists and who want to deepen their knowledge on EVP localization process.

Speakers

Alexandra Stancu - Talent Attraction & EB Expert at Catalyst Solutions
Alexandra Stancu - Talent Attraction & EB Expert at Catalyst Solutions

A true Employer Branding enthusiast! Alexandra has more than 10 years of experience in Employer Branding and Recruitment Marketing. She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: Technology, FMCG, BPO, Banking and Engineering.

Dumitrita Ghenciu – Employer Branding Strategist at Bosch Romania
Dumitrita Ghenciu – Employer Branding Strategist at Bosch Romania

For me there is no one-size-fits-all solution. In my current role I build synergies and I create the best platforms for integrated campaigns addressed to different target groups. Even if Bosch has a global EVP, we are constantly looking for local authentic, consistent and outstanding messages.

Maria Dinu – Group Employer Branding Manager, Coca-Cola HBC
Maria Dinu – Group Employer Branding Manager, Coca-Cola HBC

I am driving Employer Branding presence for Coca-Cola HBC since January 2019, leading 28 countries.
We work across geographies and cultures, and while having a global EVP, we strive to stay relevant to local target groups preferences, both offline and online.

Register below to attend the webinar!

See you there!


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