Most Desired Employers – Key Findings 2020

FREE eBook

This year started with an unpredictable event that caused major changes across our professional and personal lives. In light of the global pandemic, we learn to function in a new reality and must rethink our employer branding strategies.

This is where the Most Desired Employers Survey 2020 comes in!

About the Most Desired Employers Survey 2020

For the 15th edition of the survey, we investigated the preferences and behaviour of over 19.000 higher education candidates (both juniors & professionals) all coming from different educational areas such as: Business, IT&C, Engineering, Social Sciences, Medical & Pharma. The data was collected via an online survey between February and May 2020.

The Most Desired Employers is the most comprehensive study on the Romanian market delivers valuable insights for employers and it is here to help you navigate through current changes on the employment market!

Most Desired Employers 2020 eBook

We created this eBook to provide you with the key insights from this year study. You will find current, valuable data regarding the perception and expectations of professionals, graduates, and students in relation to local employers in Romania.

What data you can find in your FREE copy of the Most Desired Employers Ebook?

  • Ranking of the Most Desired Employers 2020 (TOP 100 MDE in Romania, TOP 10 MDE by the industry)
  • Top 10 factors associated with the Most Desired Employers
  • Data on Candidate behaviour including:
    • Top 5 Professional objectives
    • Top 10 Criteria in choosing an employer
    • Top 5 reasons for leaving the previous employer
    • Job search behaviour split by profiles of candidates

Hungry for more?

More information about specific target groups, cities and industries is available in the custom study reports:

  • Talent Market Overview Report
  • Standard Report (Business Report, Engineering Report)
  • Industry Report (IT&C, Retail, FMCG, Outsourcing, Medical & Pharma)
  • Employer Branding Health Check (Personalized set of analysis designed to extract information regarding the perception of the market of your employer brand)
  • EVP Development Toolkit (Designed to help organizations that are in the process of defining or localizing their EVP)

How it can serve you?

  • Insights – Get a statistically validated overview about the expectations and perceptions of your target group.
  • Communication mix – Optimize your mix of recruitment and advertising channels, by using the most efficient ones
  • Get your message out there! – Effectively communicate your key messages in the market
  • Interest level for career opportunities – Customize your messages and content according to your target group’s behavior
  • Strategize – Build and refine your employer branding strategies, to attract the right talent
  • Conversion Funnel – Compare your positioning on the recruitment funnel with that of your competitors
  • Impact – Measure the effects of your employer branding strategies


Contact us at to order report that will serve you best!