Who are the NextGen - why do they matter, and how to reach them with your Employer Branding Strategy?
There are more than 2 billion people in Generation Z globally and it’s predicted that by 2025, they will make up about 27% of the workforce.
Gen Z known also as NextGen are a young generation of disrupters born in the late 1990s and early 2000s. As the first generation, they were growing up with full access to the internet and digital technologies. Well connected, socially aware and experienced by the COVID-19 pandemic GenZ’s are here to shape the new normal! Are you ready to be a part of their story?
What is the key to successfully engage with Gen Z? What are their expectations, preferences and ambitions regarding ideal workplace? And how to successfully adapt your employer branding strategy to reach Gen Z candidates? Find out by attending our webinar!
In this informative webinar, hear Dragos Gheban, reveal the results of our brand new study on Gen Z that will help you better understand this target group and how to win them with your employer branding strategy.
LIVE: 14th of October at 17:00.
This webinar is dedicated to all Employer Branding & HR Practitioners. Participation is free and prior registration is required, especially if you want to receive the recording from the live session in case you won’t be able to join.
What you will learn:
- Who really are Gen Z candidates? What makes them unique and why studying their behaviour should matter to you.
- Communicating with NextGen. How traditional marketing has failed to meet their needs, and what is meaningful to them.
- Expectations & Behaviour in the workplace of Gen Z.
- Building an Employer Branding strategy that will resonate with NextGen.
- Hear tips from Top Employers chosen by Generation Z respondents in Romania on how to connect and attract young candidates.
- Be first to discover Gen Z Top Employers Ranking based on the Most Desired Employers Study 2021.
LIVE: 14th of October at 17:00.
Meet our Speaker
Dragos Gheban – Managing Partner at Catalyst Solutions
Co-founder of Catalyst Solutions, Dragos has over 12 years of experience in the Human Resources field, Employer Branding and Recruitment Marketing. During his career, he has worked with local and multinational companies from various industries: telecommunications and technology, FMCG, consulting, banking, engineering, retail and BPO. He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.
