About

Employer Branding Laboratory is the freshest and newest project powered by Catalyst Solutions, that wants to upscale your professional skills by certifying you as an Employer Branding expert who can face the current challenges of the Romanian labour market.

1st edition – 2nd April & 10th April

2nd edition – 25th & 26th Septembrie

Who EB Lab is for?

This project is addressed for professionals who are at the beginning of their employer branding journey and want to build a strong foundation in employer brand strategy. Whether you’re an HR professional, recruiter, communications specialist, or marketing expert stepping into the world of employer branding, this program will give you the clarity, structure, and confidence to get started.

Location

Impact Hub Bucharest

Reasons to attend?

Immersive learning experience: Includes two full days of offline, hands-on training to experiment, analyse, and build employer branding strategies;
Practical focus: Emphasis on practical applications, case studies, home workand feedback sessions;
Strategic insights: Learn the importance of employer branding in achieving organizational goals and engaging top management for support;
Expert guidance: Step-by-step approach to designing, sketching, and implementing impactful employer branding strategies;
Comprehensive certification program: Become a certified Employer Branding expert equipped to tackle the evolving challenges of the Romanian labour market.

What’s in the package?

2 full days of offline training (catering services are included)
1:1 online feedback session on your EB strategy – post training
1 standard ticket to EBcon 2026
Certification as Employer Branding Expert
Course materials, notebook, workbooks, and other specific handouts

Trainers

Alexandra Stancu – Talent Attraction and Employer Branding Expert

A true Employer Branding enthusiast! Alexandra has more than 15 years of experience in Employer Branding and Recruitment Marketing.

She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: Technology, FMCG, BPO, Banking and Engineering.

Dragos Gheban – Managing Partner at Catalyst Solutions

Co-founder of Catalyst Solutions, Dragos has over 20 years of experience in Human Resources field, Employer Branding and Recruitment Marketing.
During his career, he has worked with local and multinational companies from various industries: telecommunications and technology, FMCG, consulting, banking, engineering, retail and BPO.
He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.

Larisa Blajut – Business Development Manager at Catalyst Solutions

With more than 18 years experience in project management, business development and sales, Larisa developed and implemented complex recruitment and employer branding projects for both Romanian and international clients. Her main competence areas are: Employer Branding, Business Development, Project Management, Key Account Management.

Training Agenda

Day 1

1.EMPLOYER BRANDING ERA

Employer Branding Dictionary
The importance of having an employer branding strategy

2.EMPLOYER BRANDING UNFILTERED

Needs assessment
How to identify your target groups
Internal Employer Brand audit
External Employer Brand audit
Competitors landscape analysis
Employee Value Proposition (EVP) Development

Day 2

3.LET’S MAKE YOUR EMPLOYER BRAND VIRAL

Setting the Foundation of the Employer Branding Strategy

The long-term business priorities
The status of your employer brand
Translating business and talent priorities into employer branding strategic objectives

Employer Branding Campaigns: Structure & Execution

Defining your One-Year Employer Branding Strategy
Employer Branding Campaigns Structure
Building omnichannel campaigns

Practical Application: Case Studies & Exercises

Measuring success in Employer Branding