Employer branding is an essential element in the organizational strategy, having a significant impact in hiring and retaining the right talent. In the current landscape where candidates are faced with numerous career options, building a strong employer brand is crucial for the business success on the long run.

According to the Most desired employers study, apart from attractive pay and the safety of the job, potential candidates on the local market highly value also aspects related to the employee experience and organizational culture fit. These are all criteria used in the decision process regarding their future employment. Therefore, how your employer brand strategy is built and communicated highly influences the number and relevance of job applicants.

Your employer brand must reflect the current employee experience. This way, new hires will quickly become engaged and passionate employees, true advocates of your employer brand.

• Learn what insights are relevant for creating a strong employer brand and how to use them;
• Discover how employer reputation is built and what influences it;
• Get to know the owned and paid communication touchpoints you can access – from PR and influencers to social media and events;
• Work on specific case studies – an interactive exercise where you will have the opportunity to design a communication strategy.

Alexandra Stancu – Talent Attraction & Employer Branding Coordinator at Catalyst Solutions

An Employer Branding enthusiast, Alexandra has more than 7 years of experience in Employer Branding and Recruitment Marketing. She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: technology, FMCG, BPO, banking and engineering. For the last 4 years she has been actively involved in understanding the candidate’s behavior through instruments like “The most desired employers survey”, decripting employee experiences and formulating employer branding strategies.

Ioana Manoiu – General Manager at GMP PR

With almost 20 years of experience in Public Relations, Ioana is one of the best-known PR trainers in Romania. In 2005 she launched GMP PR agency. By undertaking a new perspective on communication, the agency has received numerous awards – “The PR agency of the year”, „PR Innovator of the Year”, “European Newcomer Agency of the Year” and “Best PR Launch of the Year” among them. In the last years, the agency has coordinated dozens of Employer Branding campaigns for clients in retail, IT and banking industry and it was one of the first agency to launch a dedicated department for this type of campaigns.

Dragos Gheban – Managing Partner at Catalyst Solutions

Co-founder of Catalyst Solutions, Dragos has over 12 years of experience in Human Resources field, Employer Branding and Recruitment Marketing.
During his career, he has worked with local and multinational companies from various industries: telecommunications and technology, FMCG, consulting, banking, engineering, retail and BPO.
He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.

Location: Radisson Blu Hotel, Calea Victoriei 63-81, Bucharest

Price: 400€ + VAT

For more details about this workshop please contact Alexandra Stancu at alexandra.stancu@catalyst.ro