Case Studies

Objective: To attract students in their final year or fresh graduates with the purpose of recruiting new interns for their 7 positions.

Promo campaign: Managing the promotion campaign (3 months)

Marketing channels that gave us the best volume: Facebook & Instagram campaign, targeted newsletter and an online banner on Hipo

117.213 tech candidates reached with the campaign
Candidates sow the campaign 5 times on average
21.568 tech candidates visited the event web page
258 registered participants

Objective: To attract students or fresh graduates with the purpose of recruiting new interns for their 7 positions.

Promo campaign: Managing the promotion campaign (2 months):

Marketing channels that gave us the best volume: online banner on Hipo, Facebook & Instagram campaign, targeted newsletter, inserts in newsletters.

Objective: Promoting and generating a relevant pool of candidates for the competition: Dare To Do More Graduate Program

Promo campaign: Managing the promotion campaign (1 month)

Marketing channels that gave us the best volume: Organic  posts in online communities for students, Facebook & Instagram  campaign, online
banner on Hipo, targeted newsletter.

Involved in the promotion of two editions of the tech event

2019 challenge: attracting senior candidates to a one-week tech event including a conference and a hackathon.

Touchpoints used:
Email marketing;
Display ads;
LinkedIn InMails
Talent Scouting

Results: over 200 attendees

Services: Digital Marketing

Series of tech meetups organized for the ING Tech Center in Bucharest spanning over the course of 8 months, with the objective to support recruitment.

Services:
Concept Development,
Event production,
Digital Marketing

Results: over 120 attendees at each of the 2 editions organized since March.