Employer Branding: Building your talent brand success with the right KPIs

July 3rd, 2019

The 14th edition of the Most Desired Employers Study is here! Over 18 000 respondents have expressed their interest in providing insights about their preferences and perceptions regarding employers on the market. The survey not only measures the level of attractiveness, but also what defines the most desired employers and what is important to the relevant target group.

June 21st represented a special day for us – the day we revealed the ultimate results of the most complex instrument on the Romanian market, the Most Desired Employers Study. We combined panel discussions, insights presentations and networking area, in order to create a complex Employer Branding solution for companies who are interested in building or refining their strategy.

You can read more about what analysis are included in our Study here.

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The event was hosted by our colleagues: Dragos GhebanManaging Partner at Catalyst Solutions, with over 13 years of experience in Employer Branding, Recruitment Marketing and Human Resources and Alexandra StancuTalent Attraction & Employer Branding Coordinator at Catalyst Solutions, Coordinator of the Employer Branding consultancy team.

For a better understanding of the way the Study is built, here are some key aspects regarding our targeted respondents:

Overview Data

Source: The Most Desired Employers Study

This year’s event was built on a new set up structure, which included a Panel Discussion with 4 of the most desired employers in Romania: Continental, Microsoft, IBM and Bosch Romania. During this sessions, all participants had the occasion to find out best employer branding strategies to follow and great insights they put into practice.


Because becoming a top-of-mind company involves a lot of effort in building a great Employer Brand, we have prepared an Award Ceremony for the first companies that ranked no.1 in their industry in the general TOP 50 Most Desired Employers in Romania.

You can access TOP 30 Most Desired Employers in Romania in 2019 here.

1st Most Desired Employer – Continental
2nd Most Desired Employer – Oracle
3rd Most Desired Employer – Microsoft
1st Most Desired Employer in FMCG – Coca-Cola HBC Romania
1st Most Desired Employer in Telecom– Vodafone Romania
1st Most Desired Employer in Banking – Banca Transilvania
1st Most Desired Employer in Retail – LIDL Romania
1st Most Desired Employer in Professional Services – Deloitte Romania
1st Most Desired Employer in Business Process Outsourcing – Accenture
1st Most Desired Employer in Medical & Pharma – MedLife
Fastest Growing in the Most Desired Employers rank – UiPath

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It’s been a great pleasure for us to spend quality time with our guests, have interactive activities and share insights from our expertise.

Here are a few more photos from the event. We have uploaded more here.

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Share with us your struggles, needs and challenges and we can sketch together the perfect solution for you. For additional information about our projects & services, drop us a line at angajatori@catalyst.ro

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