About

The survey has an extensive history of 20 years and is the most complex instrument on the Romanian market that assesses the perception and expectations of professionals, graduates and students.

12,161 people have nominated the employers they would desire the most to work for, along with their perceptions and expectations of the working environment. The survey not only measures the employer brand attractiveness but also what factors are associated with the most desired employers and what is important to the relevant target group.

  • Employment Behavior: you will have an accurate image of the preferences, professional objectives, job search behaviour of the pool of professionals, graduates and students;
  • Communication Channels: these insights will enable you to adapt your communication strategy to the targeted pool to maximize its impact;
  • Employer Perception: not only the employer rankings but also the levels of awareness and consideration of your company, conversion in job applicants and factors associated with your employer brand.

For insights on how you can attract the right talent, how you are ranked and perceived as an employer versus your competition or on which recruitment channels you should focus your resources on, acquire one of the reports available for you:

  • Market Overview Report– provides a nationwide overview of the behaviour and perception of respondents with Business, Social-Sciences, IT&C and Engineering backgrounds.
  • Standard Reports – Business or Engineering – in-depth analysis of respondents with Business or Engineering educational backgrounds;
  • Industry reports (IT&C, Outsourcing & SSC, FMCG, Retail)– an analysis of respondents who work or are interested in working in one of these industries, along with their perception of major players in targeted industries.
  • Employer Branding Health Check Report a personalized set of analysis designed to assess the perception towards your employer brand that serves as an evaluation tool for your EB efforts or as a starting point in defining your strategy.

Key Facts & Figures
12,161  validated responses
Online survey
Data collection: November 2024 – April 2025

Geography:

Bucharest – 4,651

County – 7,510

Levels of experience:

0-1 year – 1,701

1-3 years – 1,382

3-5 years – 1,188

5-10 years – 2,375

+10 years – 5,515

Educational background split:

Business – 4,004

IT&C – 2,413

Engineering – 2,472

Social Sciences – 2,933

Medicine / Pharmacy / Biology – 42

Other area os specialisation – 38

As seen on

IQads

Catalyst Solutions anunță rezultatele studiului Cei mai doriți angajatori, derulat în perioada noiembrie 2024 – aprilie 2025 pe un eșantion de 12 161 de tineri la început de carieră, cât și profesioniști din România, din domeniile IT&C, inginerie, științe sociale și economice.

Revista Cariere

Alegerea unui loc de muncă nu mai înseamnă de mult doar salariu și siguranță. Pentru tot mai mulți români, mai ales pentru tinerii profesioniști, contează cultura organizațională, oportunitățile de dezvoltare, echilibrul între viața personală și cea profesională sau impactul companiei în societate. Aceste criterii au stat și la baza celui mai important studiu anual despre preferințele candidaților: „Cei mai doriți angajatori”, realizat de Catalyst Solutions.

Partners

Other projects