How do you stand out when every company is competing for the same high-quality candidates?
The answer lies in creating memorable, tangible experiences that go beyond digital interactions. While online recruitment platforms like Hipo.ro remain crucial for application processes, the physical touchpoints at career events have become differentiating factors that can make or break a candidate’s first impression of your employer brand.
Today’s most successful employers understand that recruitment is no longer just about filling positions—it’s about building relationships and creating employee advocacy.
Why physical presence matters at recruitment events
In an increasingly digital world, face-to-face interactions have gained renewed significance. Career fairs and professional events offer something that virtual recruitment cannot replicate: immediate emotional connection and authentic human engagement.
Research shows that within the first few seconds of approaching a booth, candidates subconsciously evaluate three critical factors:
- Professional credibility: Does this organization appear trustworthy and established?
- Cultural alignment: Can I envision myself working in this environment?
- Growth potential: Does this company offer the development opportunities I’m seeking?
Your exhibition stand functions as your organization’s physical curriculum vitae—a tangible representation of your employer brand that communicates values, culture, and opportunities within just a few square meters. We’ve curated 5 inspiring employer booth concepts that drive real results straight from Angajatori de TOP career fair.
5 inspiring employer booth concepts that drive results
1. IKEA’s “Take a Nap Job” Concept
IKEA Romania revolutionized career fair engagement with their bold “Take a Nap Job” booth concept, featuring authentic IKEA furniture and design elements that let candidates literally experience the company’s products firsthand. This interactive setup invites physical interaction with the space for memorable moments and photo ops, while the clever “nap job” messaging spotlights IKEA’s commitment to employee wellbeing and work-life balance. The unconventional approach sparks conversations, naturally drawing crowds and generating buzz around the booth.
Key takeaway: Don’t be afraid to be different. The most memorable booths are those that authentically reflect company personality while addressing genuine candidate concerns.
2. ING Romania – welcoming urban café-inspired booth concept
Deliberately distancing itself from the classic rigid bank image, the open stand emphasizes human interaction, comfort, and natural dialogue, evoking a cozy “home away from home” branch atmosphere that positions ING as an everyday financial partner seamlessly integrated into real life. Vibrant orange branding elements create energy and visibility, balanced by natural wood, plants, and open metal structures that convey trust, transparency, modernity, and approachability—delivering the message: “ING is a solid yet warm bank that speaks people’s language.”
This human-centered setup turns recruitment into memorable, relaxed conversations, making the bank feel like a trusted discussion partner rather than distant authority.
3. Pilot Runway – a flight simulator activation
Pilot Runway captivated attendees at Angajatori de TOP with their thrilling flight simulator activation, transforming their booth into an adrenaline-fueled gateway to aviation careers. This immersive setup lets candidates step into a cockpit replica, experiencing the thrill of takeoff, navigation, and landing.
The open booth centers around the flight simulator as the star attraction, surrounded by branded zones for quick career chats—ensuring seamless flow without barriers. Genuine conversations with Pilot Runway recruiters, who share insider paths from trainee to captain, make recruitment feel like an adventurous mission rather than a standard pitch.
4. TELUS Digital – a cozy balcony-inspired booth
TELUS Digital enchanted visitors at Angajatori de TOP with their cozy balcony-inspired booth, recreating a welcoming “home away from home” space. This relaxed setup, featuring plush seating, soft lighting, potted plants, and casual lounge elements like coffee nooks, deliberately ditches formal recruitment vibes for an intimate, balcony-chill atmosphere that highlights TELUS Digital’s friendly, approachable culture. The design communicates a clear promise: whether working remotely or at the office, TELUS Digital feels like a supportive second home where comfort meets collaboration.
Candidates sink into the relaxed setup for genuine, non-salesy conversations with TELUS Digital team members, who share real stories of flexible work-life balance, turning the booth into a memorable preview of a friendly employer that truly gets modern professionals.
5. Ford Business Services – F1 simulator booth concept
Ford Business Services accelerated into Angajatori de TOP with their F1 simulator booth concept, turning recruitment into a pulse-pounding race for top talent. This dynamic setup lets candidates grip the wheel of a realistic Formula 1 cockpit, navigating virtual tracks at breakneck speeds while uncovering career paths in automotive tech, data analytics, and operations.
Racers emerge buzzing from virtual laps to chat with Ford recruiters about real-world accelerations from entry-level to leadership roles, transforming standard pitches into exhilarating missions that leave candidates fueled for the long haul.
Discover your next recruitment success at Angajatori de TOP!
The upcoming Angajatori de TOP (27-28 of March 2026) represents a premier opportunity to implement these innovative booth concepts and connect directly with candidates who are actively exploring their next career moves.
Whether you’re looking to fill specific positions or build long-term talent pipelines, Angajatori de TOP provides the ideal platform to showcase your employer brand in a competitive yet collaborative environment.
Our team of employer branding specialists, with 20 years of experience in creating custom campaigns for target audiences, is ready to help you develop a comprehensive approach that integrates physical presence with digital excellence.
Contact us at angajatori@catalyst.ro to discuss your participation in Angajatori de TOP and learn how we can support your recruitment goals.
