May 15th, 2024
Catalyst Solutions announces the results of the Most Desired Employers Study, conducted from November 2023 to April 2024 on a sample of 10,981 early-career professionals and professionals from Romania, in the fields of IT&C, Engineering, Social Sciences, and Business. The study is the most comprehensive tool measuring the level of employer attractiveness at a national level and provides a complete understanding of candidate behavior and their expectations regarding local employers. The study results have been launched at the regional employer branding conference, EBcon 2024, on May 14th.
For the 19th consecutive year, the Most Desired Employers study was conducted nationally, based on 10,981 unaided responses from respondents. The Top 100 Most Desired Employers is a ranking based on unaided responses to the question: ‘What are the top 5 employers you want to work for?’ The organization’s size, geographic distribution, or diversity of roles offered by an organization can be some of the aspects contributing to the high number of nominations as the most desired employer.
‘It is an honor to see that Microsoft is recognized as one of the Most Desired Employers for the third consecutive year. We dedicate our efforts to cultivate a work environment that promotes the development and well-being of our employees. It is encouraging to see that our vision and commitment to putting employees first have a positive impact. This motivates us to continue focusing on these vital aspects for our organization. Our determination is amplified by the rapid changes we have experienced in recent years. These changes have brought challenges that have pushed us to learn and adapt together. We will continue to strive to maintain an open and inclusive work environment, focused on growth, as we always have. At Microsoft, every employee in Romania has the opportunity to reach their maximum professional potential.’ Adina Vidroiu, HR Director, Microsoft Romania, Moldova & Hungary.
‘We are deeply honored to be recognized as one of the most attractive employers in Romania. At Google, we foster a culture where each individual is empowered to explore their passions and make a meaningful impact. We are excited to continue our Google Romania journey, driven by technological innovation and a commitment to fostering an inclusive environment where everyone feels valued.’ Simona Berbec, Market HR Lead, Romania, Ungaria, Cehia si Slovacia
‘Continental’s long-standing presence in the top 3 most attractive employers in Romania, and number 1 Most Desired Employer in the automotive industry, honors us once again this year. It is a valuable testimony resulting from everything we have done, are doing, are, and offer as a company to our employees, customers, and all our partners and the community. The over 20,300 #peopleofcontinental in the country shape the future of mobility daily, both through the technologies developed and the products made, as well as through the organizational culture in which they work together, as a team – be it local, national, or international. I thank all my colleagues from Carei, Iasi, Sibiu, and Timisoara for their contribution and congratulate them on this result!’ Dr. Christian von Albrichsfeld, Country Head Continental Romania & General Manager Continental Automotive Romania.
‘This year marks 30 years of the Bosch group’s activity in Romania, and this anniversary makes us even more responsible to offer our colleagues an experience that fulfills them, allows them to develop, and maintains a balance between personal and professional life. Being recognized as one of the Most Desired Employers at the national level confirms that the initiatives, projects, and partnerships we develop meet the needs of candidates and employees and are also in synergy with the company’s business needs. As a continuously growing organization, our strategic objective in the employer branding area is to remain an attractive employer among all relevant target groups.’ Cristina Corello, HR Director Bosch Romania.
Launched for the first time this year is the Top New Entry, a ranking of companies that are featured for the first time in the Top 100 Most Desired Employers. The Top New Entry includes companies that stood out in 2024, organizations that managed to attract attention through management practices, organizational culture, or benefits offered to employees, positioning themselves as a top employer in Romania.
In addition to the Top Most Desired Employers, the study results also provide valuable information for HR and EB professionals regarding the opinions and behaviors of current candidates in the labor market. For example, the criteria that form the basis of the decision in choosing the desired employer. For the third consecutive year, the main criterion chosen by respondents is an attractive salary package. In 2024, respondents mentioned the balance between professional and personal life at a rate of 71% compared to 44% last year. Thus, the friendly and relaxing work atmosphere is more appreciated this year (65% compared to 45% last year).
The collected data is processed and organized into differentiated reports according to the candidates’ interest in certain industries, academic background, and level of experience. The types of reports available are: Business, Engineering, IT&C, Retail, FMCG, BPO.
Details regarding the types of reports and information from the study are available at angajatori@catalyst.ro
2023 edition of the Most Desired Employers Study
