October 20th, 2016
In a previous article, we discussed about how you can attract potential candidates, what online and offline channels you can use in order to put your employer brand into the spotlight and how to reach those hard-to-find candidates.
We will continue our discussion by presenting you the next 3 important elements of recruitment:
4. Talent Trophy – for ambitious aspirers
The recruitment process becomes an exciting challenge for your audience when it implies more than just a great job prospect. Unconventional techniques for attracting talent can prove highly efficient in the long run. Creative competitions such as business games, hackathons, dedicated workshops and case studies can highlight the most competitive and assertive candidates. Some programs help you spot and test high-potentials even before conducting a formal interview.
How can you test potential candidates?
- Hackathons – Informal meetings that became a trend nowadays. It is the perfect environment where candidates can show their knowledge and skills by solving case studies during 24 hours.
- Competitions & Challenges – Many companies encourage candidates who are eager to assert themselves to participate to competitions that have employment as a final aim.
- Student Competitions – Usually, we are talking about one or two day events that have as a purpose the attraction of the best preselected students and fresh graduates in order to offer them a job position at the end of the challenge.
5. The Employer Brand Ice Cream – for luring top potential candidates
Here, the ice cream serves as an appetizer. The way to your talent’s heart has a much more complex recipe, consisting in various techniques that build and boost your employer brand. We will break down the Employer Branding process in 5 easy-to-follow steps:
- Internal & External Analysis
- Employee Value Proposition (EVP) Development
- Communication Strategy
- Strategy Execution
- Performance Measurement
For more details about each phase of employer branding, read the full eBook: HR’s Survival KIT – for Talent Attraction and Employer Branding. Download it for free.
6. Talent Watering Can – for growing fresh potential talent
Students and fresh graduates hold a great potential and they are the key to your company’s success. That’s why most of the employers invest in their professional development through internship programs, workshops and various projects such as summer schools.
84% of the companies use career fairs as an opportunity to promote their internship/trainee programs for students and young graduates. 65% use job sites to promote their company, 42% use workshops, while 42% said that they promote career opportunities through Open Day events. 30% of the companies use to launch events, and just a few companies prefer to be present in career publications.
Source: Employers’Guide – Internship & Trainee Edition, 2016
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