Rompetrol- KMG International Romania considers their people to be their main asset and thus they offer equal opportunities for growth and development, they foster diversity and cultivate leadership, they continuously strive to provide the safest work environment.
Digital Summer Traineeship @ Rompetrol – KMG International Romania – Open Doors! was the best opportunity for the company to create a level of excitement about the company and about the opportunities that future employees will have.
Our main strategy was to gain higher visibility for both the brand and the trainee program among students in fresh grads from IT & Digital areas, in order to raise the number of applicants for the Digital Summer Traineeship @ Rompetrol – KMG International Romania.
The promo campaign lasted 3 weeks and the channels we used were:
- Job ad on Hipo.ro with Media Jobs, Online;
- Banner on Hipo.ro;
- Talent scouting;
- Facebook Ads campaign;
- Facebook Leads campaign;
- LinkedIn Leads campaign;
- Organic posts on our Facebook pages;
- Targeted newsletters.
- we gained the best volume of traffic with the following marketing channels: Facebook Ads, LinkedIn Leads, Facebook Leads;
- we increased the number of applicants to the trainee program through the great number of participants at the event;
- the company has gained a strong brand awareness among young people in IT & Digital fields.
“This year we launched within Rompetrol a new program – Digital Summer Traineeship, conceived to offer learning opportunities to IT & Digital students and graduates, as well as to stimulate digital innovation in our organization. To attract the most suitable candidates, we collaborated with our partners from Catalyst Solutions. We appreciated that even if there was a last minute preparation, we managed to set up a strategy and launched promotional campaigns for our roles on all online active channels. Moreover, we opened our gates and invited our potential candidates for an event organized together at our headquarters. We appreciated the fact that our partners were very flexible, rethinking some actions and activations suited to our needs. The results were in line with our expectations, managing together with their help to attract high-quality candidates and cover all the available roles included in the program.” Raluca Stamate-Stefan, Talent Acquisition & Employer Branding Manager · Rompetrol KMG International Romania
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