About

The survey has an extensive history of 21 years and is the most complex instrument on the Romanian market that assesses the perception and expectations of professionals, graduates and students.

10,892 people have nominated the employers they would desire the most to work for, along with their perceptions and expectations of the working environment. The survey not only measures the employer brand attractiveness but also what factors are associated with the most desired employers and what is important to the relevant target group.

For insights on how you can attract the right talent, how you are ranked and perceived as an employer versus your competition or on which recruitment channels you should focus your resources on, acquire one of the reports available for you:

• Market Overview Report– provides a nationwide overview of the behaviour and perception of respondents with Business, Social-Sciences, IT&C and Engineering backgrounds.
• Standard Reports – Business or Engineering – in-depth analysis of respondents with Business or Engineering educational backgrounds;
• Industry reports (IT&C, Outsourcing & SSC, FMCG, Retail, Medical, Pharma)– an analysis of respondents who work or are interested in working in one of these industries, along with their perception of major players in targeted industries.
• Generational report (Gen Z, Millennials, Gen X) – an analysis of respondents based on generational segments, highlighting differences in career expectations, workplace preferences, motivators, and perception of employers across generations. 
• Employer Branding Health Check Report – a personalized set of analysis designed to assess the perception towards your employer brand that serves as an evaluation tool for your EB efforts or as a starting point in defining your strategy.