Employer Branding Most Wanted 2020 Conference. Join online on 7th of October

September 11th, 2020

We have a special invitation for all the employer branding enthusiasts to join Employer Branding Most Wanted 2020 Conference, which will take place online on the 7th October 2020.

Employer Branding Most Wanted 2020 is the ninth in a row of To The Top Agency events, which brings together experienced leaders from large and successful companies from around the world.

Employer Branding conferences have been held in Bulgaria since 2015. With each subsequent event, the speakers are more and more impressive. Over the years, the event attracts an average of about 200 participants, and in 2020 due to the strong presence of even more successful companies, we expect over 250 people.

Speakers at Employer Branding Most Wanted this year will be senior executives from companies such as: LinkedIn, Amazon, Philips, Nokia, IBM Europe, Merk, OSM and 3iK.



9:00 – 9:30

  • Entering in ZOOM platform

9:30 – 10:15

  • Analyzing social networks to inform talent management – Adam Mckinnon (Merck)

Social networks are an important lever in employer branding. However, LinkedIn’s 2020 Global Talent Trends Report indicated that the analysis of networks was limited to only 14% of organizations participating in their research. This presentation will provide examples of how Merck KGaA is using non-traditional sources of data to create social networks, analyze this content, and use insights generated to inform Talent Management decisions.

10:15 – 11:00

  • Storytelling for business – Jonathan Batty  (IBM Europe)

All organizations have to communicate in order to survive and thrive in the information age. But how to do it in a way that compels your stakeholders to believe in you, support you and sends your messages viral? The ancient art of storytelling has come back into vogue and all organizations large and small are trying to incorporate storytelling techniques into their marketing and communications strategies.

But how to do this effectively? What are the benefits and pitfalls? What makes a good story, how do you find it and tell it in a way that achieves your business goals? What’s the difference between storytelling for external and internal stakeholders? This presentation will provide insight and tips to help you design and implement storytelling campaigns more effectively.

11:00 – 11:30

  • Coffee Break

11:30 – 12:15

  • Creating a successful Employer Brand content strategy in a scattered region – Marije Van Der Togt  (Philips)

At Philips in EMEA we hire thousands of people each year. The needs across EMEA are quite differentiated. Campus and professional, many different segments and differentiated market needs. Many people know the consumer brand, but not our current mission and vision. How do you set up a consistent, differentiating, scalable Employer brand strategy in this landscape. I will share our thinking and provide some tips and tricks.

12:15 – 13:00

  • Naked and Afraid: Challenges in managing the increasingly transparent social-driven recruitment process – Sandrine Halleux (Nokia)

13:00 – 14:00

  • Lunch Break

14:00 – 14:45

  • Invent and Simplify Employer Branding – Modiara Kamps (Amazon)

14:45 – 15:30

  • Leadership 2020 – the key to high engagement, efficiency and attractiveness as an employer – Paolo Ruggeri (OSM)

15:30 – 16:00

  • Coffee Break

16:00 – 16:45

  • Engage & Enroll: Making the youth talk about your employer brand – Kaan Bulut (3iK)

Time to learn from the recent wins & mishaps of renowned brands! Campus communication is more than hiring the right talent or retaining them. When your employer brand is managed en masse ideally, the youth will turn out to be your willing brand ambassadors. Once they are engaged with your employer brand, enrollment & retention will be a breeze. HR will just kick back & relax while reaping the rewards.

16:45 – 17:30

  • LinkedIn – Details coming soon

17:45 – 18:30

  • Employer Branding Discussion


Find out more by visiting the official website of the event.

If you decide to join the Employer Branding Most Wanted 2020 Conference, we encourage you to contact us at angajatori@catalyst.ro in order to receive a special discount code that will take 10% off from the ticket price.

Check out also EBCon Employer Branding Conference.

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