February 2nd, 2021
Gen Z is the latest generation to enter the workforce that grew up in the digital world. As the Most Desired Employers Survey 2020 show their main professional objectives are maintaining work-life balance (38%), developing new skills (32%) and have a positive impact on society (27%).
In general, we can describe them as digital natives, socially conscious, and highly ambitious. Without any doubts, they are one of the most challenging target groups to approach by recruiters. To reach them you will have to rethink your current communication strategy, break through stereotypes, and look for out of the box solutions.
In this article, we would like to share some tips on how to establish a good connection with gen Z candidates that very soon will be important and dominant part of your workforce.
1. Utilise new technologies
Generation Z are used to living their lives online and expect a similar experience when job seeking. Taking into consideration they spend most of their time on social media this is the place to interact with them and grow the visibility of your employer brand. However, make sure to define the most effective channels and adapt the style of communication to make the most of it.
What other new tools are there to consider?
- Chatbots – very useful as they can help replace more repetitive elements of the hiring process and provide real-time answers to candidates.
- Gamification – a fun and engaging way for candidates to get to know what your organization is all about that also allows you to properly assess their profile.
2. Say YES to flexible work policy
Following the trend established by millennials, GenZ also wants to have more flexibility at work and have a possibility to work remotely. No wonder as one of the biggest fears of Gen Z is the fact that they will not be able to finish their studies if they start an internship or entry-level job. So providing them with the flexibility they need in order to also join the classes or exams will be a key selling point for your career opportunity.
What should you take in consideration to attract top GenZ talents:
- Forget about equating performance with strict working hours.
- Be open towards work from home policy.
- Think about integrating hybrid work system.
- Listen to the individual needs of your entry-level employees.
3. Take care of their wellbeing
Mental health is a big subject right now as everyone is struggling with the ongoing pandemic. Young people are especially vulnerable towards experiencing those issues. Showing them that you care about their wellbeing through positive actions is the best you can do. For example, you can take extra care of your employees by activating an effective stress management program at your company.
4. Build relations through dedicated, thematic events
Some of the young people are extremely busy, and they bet on being efficient in whatever they do. That’s why niche events dedicated to a specific audience are a great way to connect directly with the right profile of candidates.
Let’s take for example Finance Recruitment Day happening in March this year. This online event is designed exclusively towards candidates that want to grow their career in Finance related fields. As a participating company, you get to attract driven young people who are excited to develop their careers with you as their employer.
5. Offer learning and development opportunities
Offering learning and development opportunities is the best way to gain the attention of young professionals and hang on to top talents. Generation Z is ambitious and focused on acquiring new skills needed in the workplace of the future. They will gladly follow an employer who will help them map the road to a career in the desired domain and help grow their potential.
If you see your company getting involved in this part of the next-generation story you simply can’t miss NextGen Academy – a project where you can support young people in one of those fields:
- Technologies of the Future
- Skills of the Future
6. Design great Internship & Trainee programs
There is a lot to learn about how to design winning Internship & Trainee Program, something that we researched and already wrote about here . Nevertheless, you should always try your best in providing your interns with the best experience possible. This will impact the way your organization is perceived on a much larger scale you might think. Generation Z is very outspoken about their experiences and now they have the right tools in place to spread their opinions about you as an employer.
In case you already have a great internship or trainee program in place, it would be a shame not to promote it during an Internship&Trainee Marathon 2021 . One of the biggest online events designed to match young talents with the right opportunity.
7. Provide career guidance
One of the key facts regarding Gen Z is that there is a lot of uncertainty about their future career. What they seek is guidance and information about different types of career opportunities, recruitment process and what can they to in order to increase their employability chances.
All of these insights they can find in Career Guide which promotes all major internship & trainee programs in 2021 and brings all students relevant career information from the top employers in Romania.
When we talk about ways to attract different generations it’s important to realize that in case of Gen Z – they are not the ones that will come to you – you will need to show some initiative and reach out to them in order to succeed.
This year, at Catalyst Solutions we brought together a series of projects dedicated to connect and engage young talents with your employer brand. Explore them here or contact us directly at firstname.lastname@example.org so we can advise you on levelling up your Gen Z employer branding game.
Be social, be mobile, be agile and stay tuned!